by Darryn Le Grange | Jun 4, 2017 | Sales
In part 1 of this article we spoke about how Revenue is a function of Lead Generation and Sales Conversion Rate. We covered lead generation in the previous article so will cover conversion rate in this article. Lets start with what conversion rate is – it is the % of...
by Darryn Le Grange | Apr 27, 2017 | Marketing
We all know that NO SALES = NO BUSINESS and sales revenue is a function of 2 completely separate activities – Generating of Leads (Marketing) and Conversion of these Leads (sales). It is critically important to accurately measure both the number of leads and...
by Darryn Le Grange | Apr 10, 2017 | General
The key reason to start a business should be to sell it one day, and the way to become truly wealthy is by buying, building and selling businesses. Generally speaking, you won’t achieve great wealth by owning just one company, you’ll need to buy, build and...
by Darryn Le Grange | Apr 10, 2017 | Time Management
Time is one of the commodities people in business never seem to have enough of. It’s the first excuse we use when things are not done. But there are some simple facts about time. Time is absolute – there are 24 hours in a day and that will never change. We can’t...
by Darryn Le Grange | Apr 10, 2017 | Finance & Margins
Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability and businesses end up looking only at...
