How S&A Generators grew their Business by 40% over the last year

S & A Generators, specialists in generator maintenance and servicing, is a 25-year-old family business that has been built on the backbone of honesty and loyalty.

With the new generation at the helm, company Directors, Roger Smith and Louise Angel, together with Byron Booysen (Technical Manager) recall how the past twelve months have seen positive changes in the business as a result of working with a business coach.

Louise heard about a free business seminar being hosted by ActionCOACH Ignite and decided to book and attend. “We were under pressure, cash flow was a struggle and profits weren’t great. I was a bit skeptical at first but thought it couldn’t hurt to go and listen. Best decision ever!”

S&A Generators started their coaching journey with ActionCOACH Ignite Business Coach, Deborah Coskey, who was able to provide an unbiased focus towards working ‘on’ the business rather than ‘in’ the business.

“Deborah helped by giving us guidance on how to monitor and track our finances, cash flow and implement correct costing structures,” says Roger.
Armed with a Business Management Diploma and over 15 years’ experience in the manufacturing and retail industries, Deborah is exceptionally passionate about assisting business owners break complex issues into simple steps in order to achieve massive improvements in sales, marketing, systems development and strategic planning.

“ActionCOACH taught us how to effectively manage the business. From HR issues, system implementation to sales and marketing. Deborah provided a holistic approach and gave us honest, unbiased feedback and direction,” adds Louise.
Working on the business rather than in it has significantly increased profitability and stability. “The proof is in how our business performance has improved and the positive milestones that we have reached. We have had a 40% growth in turnover, positive cash flow and have achieved finance to purchase a new vehicle and crane truck.”

In addition, their team are more positive and excited about the business and it’s potential. “Our staff have new uniforms, tools and personal protective equipment, are highly motivated and are working more efficiently,” says Byron.

“Business coaching assists business owners to take their business from where they are currently, to where they want to be,” explains Deborah.

Just as professional sportsmen need coaching, so does every business. The benefit of an outsider looking in carries huge value in the form of an unbiased opinion. “We come alongside business owners to support and empower them to grow their turnover and motivate them to realise their goals and dreams,” says Deborah.

Business owners are generally very good at what they do, their trade or craft but they don’t necessarily have the skills in business strategy, financial management and marketing to drive growth.

Since opening in 2014, ActionCOACH Ignite (with offices in Kloof and Durban North) has coached a range of clients from a variety of sectors, including industrial manufacturers, retailers and service related firms. In just four years ActionCOACH Ignite has achieved several accolades including SA Rookie Coach of the Year, Business Development Manager of the Year, Brand Personality of the Year, Global Rookie Coach of the Year and Firm of the Year.

In addition, Deborah ranked in the top 100 coaches internationally out of over a thousand business coaches. “My greatest joy is seeing my clients succeed. Seeing them grow their profits and continue to thrive and contribute to the local economy makes me extremely proud.”

Roger, Louise and Byron believe that a good business is made up of a winning team, and that an integral part of that team is a great business coach. “Having a partnership with a professional who can help you focus on the bigger picture, guide you in the right direction and motivate you and your team will result in business growth and success.”

Our offer to you is a COMPLIMENTARY coaching session (available to qualifying business owners) where we will conduct an assessment of your business and discuss some strategies to improve the areas you are not currently happy with including how to better manage your team and get your work / life balance in check.

Click here to request your session and we will revert to you.

Kind Regards
The ActionCOACH Ignite Team
(Offices in Kloof & Durban North)



Author: Darryn Le Grange
Darryn is a business coach and the owner of ActionCOACH Ignite in Kloof. Since being in ActionCOACH, Darryn has won numerous awards including SA Rookie Coach of the Year (2014), Global Rookie Coach of the Year (2015), National Sales Award for the Highest Conversion Rate (2015) and the ActionCOACH Firm of the Year (2016). Darryn is currently ranked 38th in the World out of over 1,000 franchisees.

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